The problem
When someone nearby searches for what you do, the map results — the "map pack" — eat most of the clicks and calls. If your Google Business Profile is half-filled-out, categorized wrong, showing stale hours, or starving for recent reviews and posts, you're losing local calls to competitors who simply groomed their listing better. Not better businesses. Better listings.
What we do
We treat your Google Business Profile as what it actually is: a second website Google fully controls, judged by its own rules. We audit every field against those rules — primary and secondary categories (the single highest-leverage setting most owners get wrong), service-area configuration, attributes, photos, products/services, and the Q&A section competitors quietly use against you.
Then we fix it and feed it. Complete, accurate fields. A service-area setup that reflects how you actually operate — including the honest configuration for home-based businesses, which should never publish a "come visit us" storefront address they don't really staff. Ready-to-post profile updates. And a review engine: a respectful, repeatable way of asking happy customers for the reviews that move the map.
Behind the profile, we align the local signals Google cross-checks: consistent name-address-phone across directories, local schema on your site, and location content that corroborates the listing.
How it works
- Profile audit. Every field scored against current best practice, competitor listings compared side by side.
- Fix and complete. Categories, services, attributes, photos, service areas — corrected in one pass.
- The feeding kit. Prepared posts, a review-ask script and flow, and a Q&A seeding plan you (or we) run on a cadence.
- Signal alignment. Directory consistency and on-site local schema so every source tells Google the same story.
What you get
- A before/after profile audit with every change documented
- A fully optimized, complete Google Business Profile
- Paste-ready profile posts and a review-request script that doesn't feel gross to send
- A local-signal kit: directory targets, consistent business data, on-site schema
Receipts
We optimized the Google Business Profile of a California mortgage brokerage — category corrections, veteran-owned attributes, a service footprint covering roughly nineteen areas — and delivered paste-ready posts, a review-ask script, and a 21-target off-page consistency kit. The same engagement configured the listing the honest way for a home-office business: service areas only, no fake storefront. That client's profile backs a genuine 4.7-star rating across 146 real Google reviews.