Where is my Google review link?
Google builds the link for you inside your Business Profile, so you don't need a link generator or a Place ID lookup.
- On a computer, sign in with the Google account that manages the business and go to your Business Profile. Searching your business name on Google while signed in brings up the profile controls.
- Select Read reviews on the profile, then Get more reviews.
- Select Copy to copy the review link, or right-click the QR code to save it.
If you manage more than one location, each has its own Business Profile and its own link. Copy them one at a time and label them, or a customer in one town will end up reviewing the other location.
Before you send the link anywhere, open it in a private browser window on your phone and check that it shows your business and the review box. If Google asks you to sign in first, that's expected: Google's help page says customers must be signed in to a Google Account to leave a review, and people without Gmail can create one with another email address.
How to make a Google review QR code
The QR code sits in the same panel as the link:
- On a computer, open your Business Profile and select Read reviews, then Get more reviews.
- Right-click the QR code and choose Save image as.
- Print the saved image, or drop it into your invoice or receipt template.
Google's help page for this feature says review QR codes can currently only be generated in a computer browser, not on mobile devices, which is why you won't find the QR option in the Google Maps app.
Print it large enough to scan from where the customer will be standing. A code on the corner of an invoice works at arm's length. A code taped to the wall behind the counter needs to be bigger. Scan the printed copy with two different phones before you put it out.
Where to share it so people use it
Google suggests four places: receipts, thank-you emails, the end of a chat conversation, and a printed QR code in your store. All four reach the customer right after the job is done, while they still remember who you are. For a service business that usually means:
- The line under the total on an invoice or receipt, with the QR code beside it.
- The follow-up email or text you already send after a job, as one sentence and the link.
- The sign-off message in your website chat once the question is answered.
- A small printed card a technician leaves on the counter after a service call.
BrightLocal's Local Consumer Review Survey 2026, published February 11, 2026 from 1,002 US adults, found that 78% had been asked to leave feedback for a business in the past year, and 83% of the people asked went on to leave a review. The same survey found 45% had left a Google review in the past year, more than for any other site.
What Google's rules allow when you ask
Google's Business Profile help lets businesses ask customers to post reviews that reflect a real experience, as long as nothing is offered in return. The same policy names several things that tend to creep into review requests:
- Offering anything in return for the review. Google's help page lists free or discounted goods or services in exchange for reviews as fake engagement and says it is strictly prohibited.
- Asking only the customers you expect to be happy. Google's policy bans selectively soliciting positive reviews, so a message that reads "If you loved us, review us on Google; if not, call us first" is exactly the pattern it describes.
- Pressuring people while they are still at your business. Google says businesses should not require or pressure people to leave ratings or write reviews while they are on the premises, so leave the card and let them post later.
- Setting a review quota for staff. Google lists asking staff to solicit a certain number of reviews as rating manipulation.
- Reviews written by your own employees. Google's policy lists current or former employment as a possible conflict of interest.
The Federal Trade Commission's rule on fake reviews, announced on August 14, 2024, also bars offering compensation or incentives conditioned on a review expressing a particular sentiment. "Leave us five stars and get 10% off" breaks Google's policy and the FTC rule at once.
What to do after the reviews arrive
Reply to the good ones and the bad ones. Google notifies the reviewer when you reply, and future customers read your replies next to the reviews. Our guide on how to remove a Google review covers the narrow set of reviews Google will take down and how to answer the rest.
Reviews are one part of how a profile ranks in the map pack. The other fields that matter are in our guide to Google Business Profile optimization, and our local SEO work includes setting up a review request that goes to every customer after the job, with the link and QR code already in place.