Compliance & Infrastructure

Get your business texting approved — without the carrier runaround.

What is A2P / SMS Compliance?

Carriers block unregistered business texts. We handle A2P 10DLC brand and campaign registration end-to-end — submitted right so review goes smoothly.

The problem

Your business texts stopped delivering — or never delivered at all — and nobody told you why. Here's why: US carriers now require every business texting from a regular local number to register through a system called A2P 10DLC, and unregistered traffic gets filtered or blocked outright. The registration itself is a bureaucratic gauntlet: brand registration, campaign registration, cryptic rejection codes, and consent-language requirements that are strictest in exactly the industries that text the most — real estate, mortgage, home services. Most owners attempt it, get rejected twice with no useful explanation, and give up.

What we do

We do the registration for you, end-to-end: your brand registered correctly the first time, your campaign use-case described the way carrier reviewers actually approve, and — the part that sinks most applications — your consent flow built and documented properly. How a customer opts in to your texts, what disclosure they see, how opt-out works: implemented on your website and forms, and evidenced the way reviewers require.

We've been through this gauntlet in one of the most scrutinized verticals there is, and we kept the receipts — a playbook of the actual rejection codes, what each really means (the official descriptions are useless), and the consent language that passed review. When a resubmission is needed, we're correcting from a map, not guessing.

One thing we are careful to say plainly: this is a registration and implementation service, not legal advice. We set up carrier-compliant plumbing and consent flows; your obligations under telemarketing and privacy laws are between you and your counsel, and any consent language we deliver should get your counsel's review.

How it works

  1. Eligibility check. Your business identity, numbers, and texting use-case reviewed before anything is filed.
  2. Brand registration. Your legal-entity details filed correctly — mismatches here cause silent failures later.
  3. Consent flow build. Opt-in capture, disclosure language, and opt-out handling implemented on your actual forms and site, with evidence preserved.
  4. Campaign registration. Use-case and sample messages written to pass carrier review.
  5. Resubmission if needed. Rejections handled from the playbook — decoded, corrected, refiled.

What you get

  • Brand and campaign registration filed and shepherded to approval
  • A working consent flow on your site and forms, with preserved evidence of opt-ins
  • Documentation of the whole setup — what was registered, what was disclosed, where the proof lives
  • Straight answers about what your registration does and doesn't permit

Receipts

We took a California mortgage brokerage — a maximum-scrutiny vertical for carrier review — through the full gauntlet to a verified A2P campaign (confirmed July 2026), with a consent-evidence kit preserved and every error code from the journey documented into a reusable playbook. Their business texting delivers today, behind layered consent gates we also built.

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Texts not delivering?Campaign rejected?Registration checklistAll guides
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FAQ

Questions people actually ask

Why are my business texts not delivering?

Almost always: your number isn't registered for A2P 10DLC, so carriers silently filter your messages — no bounce, no error, just texts that never arrive. It can also be a rejected or mis-registered campaign, or missing consent language. The fix is registering correctly, not sending more texts (that can get the number flagged further).

What does "A2P campaign rejected" mean?

Carrier reviewers declined your campaign registration — usually for a vague-sounding reason code that maps to something specific: a use-case description that doesn't match your sample messages, missing opt-in evidence, consent language that doesn't say what happens after someone signs up, or brand details that don't match your legal entity. Each code has a real meaning; we keep a playbook of them and what actually fixes each one.

Do I need A2P 10DLC for a local phone number?

Yes — that's exactly who it applies to. A2P 10DLC is the registration system for businesses texting from regular 10-digit local numbers in the US. Toll-free and short codes have their own separate registration paths.

What is A2P 10DLC, in plain English?

"Application-to-Person, 10-Digit Long Code" — the US carriers' registration system for business texting from normal local numbers. You register who you are (brand) and what you send (campaign), and in return carriers deliver your messages instead of filtering them as suspected spam.

How long does approval take?

Filing is fast; carrier review runs on the carriers' clock — typically days to a few weeks, and regulated industries get extra scrutiny. What we control is submitting it right, so review cycles aren't wasted on preventable rejections.

Can't I just text from my cell phone instead?

Person-to-person texting isn't the same thing — but texting customers at business scale from an unregistered number is exactly the traffic carriers filter. If texting matters to your revenue, registration isn't optional anymore.

Does registration make me legally compliant?

Registration makes you compliant with carrier requirements. Laws like TCPA are a separate, legal question — we build the plumbing and the consent evidence, and your counsel should bless the language. Anyone who promises "fully legally compliant" in one flat fee is overselling.

Start with the audit — then we build the a2p / sms compliance.

If your texts are being filtered — or you're about to start texting leads — reach out before sending another campaign. Or start with the $75 audit to see your whole lead-flow picture.

Run the $75 auditTalk to us instead