Websites & SEO

How much does a small business website cost?

The honest answer is a range that spans two orders of magnitude: template builds on Wix/Squarespace-class platforms cost the least, custom builds from freelancers sit in the middle, and agency builds with real strategy, copywriting, and technical SEO cost the most — plus ongoing hosting and maintenance every year. Prices vary enormously with scope — pages, integrations, copywriting, and whether SEO is real or a checkbox. The more useful question is what the site earns. A cheap site that never appears in Google or AI answers and never converts a visitor costs more than a good one — it just hides the cost in leads that never arrive. Whatever you spend, insist the deliverable includes the invisible parts: speed, structured data, indexability, and answers engines can quote.

Websites & SEO

The longer answer.

The line items that legitimately move price: number of unique page designs, custom functionality (booking, calculators, portals), professionally written copy versus placeholder text, real technical SEO work, and accessibility. The line items that shouldn't: "premium" templates and vague retainers with no measured deliverables.

Before comparing quotes, get an independent read on your current site — what's actually broken, what's worth keeping, and what the highest-impact fixes cost. That's precisely what our $75 audit exists for: an engineering teardown with the top three fixes priced and prioritized, yours to keep whoever you hire.

Want the answer for YOUR business, not the general one?

The $75 audit reads your actual site, your actual listings, and what AI actually says about you — evidence included, yours to keep.

Run the $75 audit Talk to us instead