The longer answer.
The name-collision check matters more than most owners expect. If another company shares your name anywhere in the country, AI engines can blend the two — answering questions about you with the other company's location, reviews, or licenses. The fix is entity work: consistent name, address, and identifiers everywhere the engines look, plus machine-readable records that prove which business is which.
When an answer gets a fact wrong, it isn't random — the engine is reading stale or contradictory data from somewhere: an unclaimed listing, an old directory entry, a description that says one thing while your site says another. Finding and fixing those sources is unglamorous work, but it's the difference between AI recommending you and AI hedging.
Related: The $75 audit — includes an AI-visibility check · What we build · About Speed2Leads